QR Codes in The Mattress Factory

Lindsay O’Leary and Jeffrey Inscho talk about how they use QR code technology in their gallery. In this video, QR codes are used to replace the number of paper guidebooks as part of their greening initiative. They also set up a way for people to download a QR reader to their (hopefully compatible) 3G phone. I like how they also used QR codes to distribute more than just text content.

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