Selling Intangible Museum Assets

I called it.

The Queens Museum of Art has a giant replica of New York circa 1992.

You can now “buy” the buildings in the model and are given a “personal deed”.

“We’re in a real estate boom,” said David Strauss.


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One Response to “Selling Intangible Museum Assets”

  1. Wow, that’s incredibly inventive. People have a personal connection not only to the city of New York, but of course, to their own homes. No wonder it’s working for them.

    Good call!

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