BMW Kinetic Sculpture

I’ve wanted to show this video for a while, not just because it’s pretty amazing but also because it is a very creative way to make a point/display information. Everything about the BMW museum is to display the elements of design that goes into every car, established by the different car outlines appearing. You also get a strong sense of the BMW branding that extend to the rest of the museum. These shapes aren’t being scribbled out on paper or clunked together on a CAD program, they’re gently and aerodynamically built out of thin air. If there’s a better example of preparing the audience to the sense of awe running through this museum, I can’t find it.
Let’s be honest, a bunch of Bimmers in a building is called a car showroom.

Now I find that this sculpture won the best in show at the One Show Design Awards.